Welcome to BCX

Grow your business faster through customer experience design and a constant improvement mindset.


How it Works

Companies that deliver outstanding customer experiences apply as much rigour in its design as they commit to product development. In doing so, they realize faster revenue growth, lower employee turnover, and skip much of the firefighting high-growth companies suffer through.

Great customer experience programs help companies earn the right to more business from its customers, and the loyalty of its employees. Good companies listen to their customers and make changes to earn loyalty. The greatest build internal alignment, then empower their employees to constantly improve. This is the essence of our customer experience design work. Understand your customers, empower your employees, then build a constant improvement culture.

The design of your companies customer experience could require training interventions, business intelligence, strategic support for market entry, any or all of these are produced during design and delivery.


Multi-Location, Customer-Facing Teams

For Retail, Financial Services, and Product Sales Teams

  1. Expanding your team into a new region for the first time?
  2. Already running a national chain of locations?
  3. Are you facing challenges with sales or retention and struggling with a solution?

Challenges are often related to communication, but training, marketing, and product gaps are also common. Design services will help you identify solutions that will impact both short and long-term performance.

Selling to North America

For Marketing, Product, Customer Success, and Relationship Management Teams

“Cottage, Camp, or Cabin?” – North American English changes from state to province, urban to suburban, and between ethnic groups. Applying insight about how your target market speaks, searches, and makes purchase decisions will accelerate your sales growth.

Customer onboarding and complaint resolution are the most common causes of dissatisfaction among North American businesses. Apply design thinking solutions to minimize dissatisfaction, while improving both on-time and on-budget delivery.

Product & Services Marketing Strategy

New product struggling to find buyers? Existing product fallen out of fashion, or never quite met expectations? These are questions nearly every business has faced, the trick is first identifying why, which means collecting behavioural insight data from across a user or purchase journey. So equipped, guided design thinking workshops will help product and marketing teams pivot or persevere.

Customer Experience Consulting

When your organizations goal is to become an aspirational brand, with loyal customers and engaged employees driving profits and growth ever-higher, this is the service for you. Such goals require leadership commitment and the active involvement of managers across your organization. Leadership will bring a competitive advantage that cannot be copied and financial rewards that will make your organization the envy of the competition. Rated a top priority by a majority of CEO’s around the world, is your organization ready to starts its journey to customer-experience excellence?



Hi there! I’m David McCann, most people call me Dave.

I moved to Bangalore from Toronto in 2016 and decided to put 15 years worth of sales, marketing, training, and customer experience design work to good use in India.


Supporting professional services organisations, retail businesses, and financial services companies, I design and deliver customer strategies that drive faster growth and reduce employee turnover.

With a passion for training (for some reason, I love standing in front of a crowd), and an extensive sales and service experience, I am well positioned to help Indian businesses with their global sales and customer success teams.

Whether your struggle is growth that’s been so fast your organisation is facing growing pains, or you are up against strong competition, I’ll help you understand how to earn more business from your customers using bespoke strategies that your competitor cannot steal. Reach out by phone or email, one free discussion with me usually produces actionable improvement strategies!



David McCann

Indiranagar, Bengaluru, Karnataka, India

M: +91 91082 83092 | E: david@bespoke.cx